Yota brings high-tech art to St. Petersburg

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Yota brings high-tech art to St. Petersburg

By: Modern Russia on January 03, 2011

Technology and art joined forces at the recent Yota Space International Festival of Audiovisual Arts in St. Petersburg’s Frunze shopping center. The two-week festival, held last month, featured unique interactive exhibits from high-profile domestic and foreign artists such as Videofabrika and Brian Eno.  The first-of-its-kind festival opened with a light show and a performance from British electropop band Hot Chip

Organized by mobile company Yota, the event aimed to bring audio-visual art to Russia by encouraging Russian artists to add more interactive components to their work. Interactive installations covered all five floors of the 162,000 square foot shopping mall with highlights including: 

Gold,” an interactive installation from Britain’s MSA Visuals that allows viewers to see golden versions of themselves through an interactive screen, exploring society’s obsession with super-stardom and extravagance. 

  

 

Body Paint,” an MSA installation that allows users to paint on a digital canvas with their bodies, creating “dancing art.”

 

 

Frozen,” an installation from Russia’s Videofabrika that lets observers wipe away virtual fog from a motion-sensitive screen.

 

 

The Queen,” a 3D hologram of Queen Elizabeth II from British artist Chris Levine.

 

 

British composer Brian Eno’s “77 Million Painting,” a screen-based painting that changes randomly based on constantly changing ambient music.

 

 

The event showed Russia is serious about promoting high-tech development, even in its art scene. Artists participating in the festival held a series of free workshops and seminars throughout the seminar, aiming to get more Russian artists involved next year. 

Do you think Russian art will become more interactive and modern as high-tech modernization ramps up?

 

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